How many times have you been to a product website and seen big bold letters proclaiming that you can CONNECT and ENGAGE and DISCOVER? Every time I see that, I hit the back button, and I bet you do too.
It’s because it’s vague. It’s supposed to sound exciting, but it’s not. It doesn’t say anything about what you can really do with the app.
Nobody wants to connect or discover. People want to talk, send email, chat, share, post to Facebook, tweet, and so on.